In this engaging and thought-provoking lecture, public intellectual and best-selling author, Richard Florida, explains how creativity is revolutionizing the global economy. Drawing from his research in his popular books The Rise of the Creative Class and, most recently, Who’s Your City? , Florida traces the rise of this new social class and its impact on cities, business, and society at large. Richard Florida is Director of the Martin Prosperity Institute and Professor of Business and Creativity at the Rotman School of Management, University of Toronto.