Internet has now invaded our everyday life. If one is looking for an event,
some music or a park to rest, a short click on google will do it to find everything one needs together
with a lot of superfluous information. The internet with around 7.82 billion websites in March 2012
(WorldWideWebSize.com) is the most democratic and at the same time the most chaotic medium, if not
google would keep it sorted. This web giant influences the way we search and receive information. Google
became a marketing and PR-tool for private persons, companies and even cities. And with the world wide
web, the online reputation becomes increasingly important.
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The online image of Manchester
Media and the City – Seeking Participation in the Futureeverything Festival
Media and The City is the theme of this year’s group projects for the 2011/2012 Polis block in
Manchester. The broad theme has given us (8 students with 3 small groups) creative licence as to what we
can explore, research and present; with a specific look at Manchester and the myriad of mediums manifest
in this city. The theme is purposely apt, due to the changes that have occurred in Manchester recently.
This last year has seen the opening of the new BBC headquarters: Media City in Salford Quays. The move from what many
perceived the BBC to be as a ‘Londoncentric’
institution to ‘The North’ has determined the decentralisation of the BBC. Only time will tell how it
will change the landscape of Media in Manchester and perceptions of The North, as well as creating local
jobs for local people and possible subsequent gentrification in areas of Salford – if at all!
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